
During the year in lockdown, when people had more time to spend indoors and less options of entertainment, most having internet access, turned to social media to entertain themselves. Many started posting their workout regime to encourage others to stay home, stay fit. Others posted their kitchen endeavours on social media. However, when scrolling through these updates became monotonous after a while, the illustrations by the artists and digital designers brought a fresh breeze on social media with a constant underlying message – to encourage their followers to stay positive amid tough times.
For the latest issue of Insights Success a business magazine online‘Impactful Individuals in the Indian Industry’, we had a chance to interview Simran Tapadia, Designer at Lakme’ India who has been on a mission to spread positivity among her followers through her artwork.
Brief our audience about your journey as a graphic designer and author/entrepreneur.
My journey as a graphic designer started when I was working as illustrator for The Juice Magazine, Jabong. I was ecstatic when I first saw my name published in the magazine. This was when I discovered my passion for print media and decided to pursue my career as an illustrator.
Kindly shed some light on the challenges that you have witnessed and how you have overcome them.
The biggest challenge for me was deciding which way to go ahead in life. I have always wanted to get into publishing, which led me to my book ‘How to Survive College’. Once that came into fruition, the challenge was to get the right publisher for it. So, I planned to finish the book and then pitched it to various publishing houses for seven months straight, along with attending college full-time, working as a freelancer, also working on my graduation film.
How do you see the impact of COVID-19 on the industry and what are the best ways to adapt to challenging times?
When we were affected by COVID-19, there was a lot of uncertainty in the industry. But as we all know, ‘change is the only constant’. So, everyone started adapting the new normal and work became easily accessible. As people were spending more time home and most of the audience had access to the internet, the viewership for my work grew. I also started adapting and changed the topics of my online comic novel, Memesaab.
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